Cerebral elevates data privacy and compliance with Ketch

Cerebral, a mental health telemedicine provider, is on a mission to simplify access to mental health care through online therapy and medication management. With a patient-centered focus, Cerebral operates in a fast-paced regulatory environment, balancing compliance with HIPAA, FTC, and other data privacy frameworks. As the company evolved, it recognized an opportunity to strengthen its privacy infrastructure to better serve users and meet complex regulatory requirements.

Challenge: Scaling privacy compliance for a modern digital business

In 2023, privacy compliance was a growing priority for the Cerebral team. With a lean staff and a focus on ensuring the best possible care for its users, Cerebral needed a nimble, fast solution to meet expanding regulatory and business requirements. 

Cerebral’s privacy operations had to address:

• Efficiency: Simplifying data subject request processes across multiple systems to reduce manual effort.
• Accuracy: Ensuring consistent compliance with GDPR, CCPA/CPRA, and growing FTC and OCR interest in website privacy controls like tags, trackers, and pixels. 
• Scalability: Implementing an easy-to-use tool was critical, with primary users being non-technical teams including legal and marketing. 

After evaluating several privacy software products, including legacy tools like OneTrust, Cerebral found that Ketch offered the ideal balance of functionality, usability, and cost-effectiveness. “We needed a platform that aligned with our business model—streamlined, easy to use, and powerful. Ketch stood out because of its thoughtful design and flexibility,” the Cerebral Legal Team shared. 

Solution: A comprehensive privacy program powered by Ketch

Cerebral partnered with Ketch to deploy its DSR Automation and Consent Management solutions, prioritizing tools that could streamline processes and offer rapid time-to-value. Implementation was completed in just two sprints, with robust support from the Ketch team.

“The implementation process was incredibly smooth,” said the Cerebral Tech Team. “Ketch’s no-code tools made it easy to integrate workflows and monitor requests without requiring heavy IT involvement.”

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Eliminating manual processes with DSR automation

Cerebral replaced manual data deletion processes with automated workflows using Ketch, transforming a time-consuming task into a streamlined, accurate operation. The team utilized Ketch's no-code workflow builder, which allows users to quickly design workflows tailored to their specific compliance needs. This feature made it easy to manage even complex scenarios, such as handling data stored across multiple systems or with third-party vendors.

Through seamless integrations with Cerebral’s internal systems and external partners, Ketch ensures that all personal data deletion requests are fulfilled comprehensively and on time. The platform’s automation capabilities eliminate human error, providing peace of mind that requests are handled in full compliance with privacy laws.

“Previously, monitoring systems for data deletion required manual checks across multiple platforms. Ketch consolidated everything into one streamlined interface,” explained Pradeep.

By automating and centralizing DSR requests, Cerebral’s legal and compliance teams can focus on higher-value privacy initiatives rather than spending hours on repetitive tasks. Ketch’s built-in audit features also provide complete visibility into request statuses, making compliance reporting a breeze.

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Better tag, tracker, and pixel oversight with consent management

For Cerebral, aligning its cookie and pixel management with regulatory expectations was a top priority. Regulator attention on website privacy controls like pixels, trackers and tags is higher than ever. Cerebral turned to Ketch for a solution that could handle the complexities of modern website tracking and data-sharing ecosystems.

Ketch’s Consent Management solution includes third-party risk intelligence, which provides comprehensive tracker and tag scanning and management. Cerebral can identify and address unauthorized or non-compliant tracking behaviors, ensuring every pixel and cookie on the website is accounted for. 

“Consent management is critical for meeting FTC and OCR mandates. Ketch’s tools gave us confidence in the integrity of our processes,” said the Cerebral Legal Team. 

The ability to monitor and manage cookies and pixels also supports user trust, as it ensures that Cerebral’s website and mobile app comply with consent preferences while protecting sensitive information. By integrating Ketch’s Consent Management into its operations, Cerebral achieved a solution that not only met regulatory requirements but also reinforced its commitment to user privacy.

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Ease of use and scalability

Ketch’s intuitive, no-code platform proved to be a perfect fit for Cerebral’s lean legal and marketing teams. In a climate where most privacy teams must do more with less, Ketch prioritized fast time-to-value (TTV) and usability, ensuring a quick and painless onboarding process.

The no-code workflow builder empowered non-technical users to handle privacy operations independently. By simplifying complex tasks like creating workflows, managing requests, and tracking compliance, the platform minimized the need for IT intervention. This was particularly valuable for Cerebral, as their IT team was already stretched thin due to organizational shifts.

“The no-code interface is a game-changer,” noted Pradeep. “It allows us to address base cases and edge cases quickly and efficiently, giving us more control over privacy workflows.”

For growing companies like Cerebral, Ketch’s streamlined design enables teams to address compliance requirements without overburdening resources. By reducing reliance on IT for routine tasks and offering a straightforward user experience, Ketch has become a trusted partner for businesses navigating the complexities of privacy regulations.

The result? A privacy solution that delivers enterprise-grade capabilities while remaining nimble enough to meet the needs of smaller teams. With Ketch, Cerebral is well-positioned to scale its privacy program as its business evolves.

Outcome: Building confidence in compliance

By leveraging Ketch, Cerebral transformed its privacy operations into a model of efficiency and reliability. The results have included:

• Streamlined workflows: Manual processes were replaced with automated tools, saving significant time and reducing errors.
• Confident compliance: Cerebral successfully demonstrated compliance with FTC and OCR requirements, avoiding penalties and building trust with regulators.
• Cost efficiency: Ketch’s pricing provided superior value compared to alternative platforms, enabling Cerebral to achieve compliance without overburdening its resources.

“Ketch delivered exactly what we needed—a solution that was intuitive, powerful, and cost-effective,” said the Cerebral Legal Team. “It’s a perfect fit for a growing company like ours.”

Positioned for future growth

Cerebral is now better equipped to scale its privacy program as the regulatory landscape evolves. With plans to explore additional Ketch features, such as Data Mapping, the company is poised to handle emerging requirements with the same confidence and agility.

“Everyone who’s used the Ketch platform has been happy with it,” the Cerebral Legal Team shared. “It’s given us a solid foundation to meet our privacy goals and support our mission of making mental health care accessible for all.”

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