🆕  2025 U.S. State Privacy Laws: what you need to know
Use cases
CCPA Do Not Sell

Comply with CCPA Do Not Sell or Share My Personal Information

Location-aware experiences and no-code integrations simplify your CCPA Do Not Sell compliance.
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website tracker scanning
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Take a Tour of Do not Sell Compliance
Consent Management Platform interface example

Navigating the complexity of CCPA Do Not Sell compliance

As privacy laws across the U.S. expand, California’s CCPA/CPRA regulation continues to be one of the strictest regulations facing brands and businesses. Compliance with the “Do Not Sell or Share” provision is a significant requirement for businesses that use consumer data for targeted advertising.
Ensuring that every request is handled comprehensively requires a precise, automated approach—manual methods won’t cut it anymore.

Brands use Ketch for enforcing end-to-end Do Not Sell compliance. Simplify your approach with purpose-built, location-aware tools.

CCPA/CPRA Do Not Sell in Ketch
Automated compliance, from banner to backend

01

Automatically recognize California consumers

Ketch’s platform detects when a visitor is from California and dynamically adjusts your site’s consent experience to comply with CCPA/CPRA requirements. Ensure you're always in compliance without lifting a finger.
02

Give visitors easy choices for how you use their data

Display clear, intuitive options that let users opt out of data sales or other uses with a single click. Empower your visitors with control while maintaining transparency and trust.
03

Respect people’s choices across every business system

When a consumer opts out of data share, Ketch can automatically enforce that choice everywhere, from CDP to CRM. This ensures data usage preferences are honored wherever personal data flows.

Worried about website tag compliance? Take our free privacy health check

When consumers opt-out of data collection on your website, your privacy-related tags and cookies should stop firing. Do they? Find out in minutes with our free health check. With just your URL, we can scan your website and tell you if your consent/cookie banner choices are connecting properly to your tag management. 
Run Privacy Health Check

Product features

Location-aware consent banners

Automatically display consent banners to California residents with the necessary Do Not Sell functionality, fully compliant with the CCPA and CPRA. Customize banners to match your brand while ensuring regulatory compliance—no development time required.

Consumer-friendly Do Not Sell request forms

Your DNS request form integrates directly with your data systems, automating the enforcement of Do Not Sell across all relevant datasets. Users submit, and Ketch does the rest.

No-code integrations with your systems and apps

Seamlessly connect consent signals to your tech stack. Whether it’s your CRM, marketing tools, or other data systems, Ketch ensures that Do Not Sell requests are enforced across every relevant platform without the need for manual intervention.

Native CMP and DSR integration for comprehensive fulfillment

By integrating our CMP with your Data Subject Request processes, Ketch ensures that every Do Not Sell request is handled holistically, alongside requests for access, deletion, and other CCPA/CPRA rights. One platform, full compliance.
No-code, customizable templates for GDPR, CCPA, and more
Identity recognition across devices, channels, and platforms
Comprehensive cookie/tag scanning and categorization
Comprehensive cookie/tag scanning and categorization

The latest in CCPA compliance

For businesses operating in California, CCPA/CPRA requirements go beyond Do Not Sell requests. Businesses must handle requests for access, deletion, and beyond.

Get educated with our CCPA/CPRA compliance guide.
View More
Regulations

"Do Not Sell" and what it means Under CCPA and CPRA

Maxwell Anderson
6 min read
Consent management

CCPA Opt-Out Requirements: Safeguarding Consumer Privacy

Jonathan Joseph
7 min read

Location-aware, hassle-free compliance?
‍Ketch got you covered.

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