Data minimization is the largest driver of purchase intent for telecom companies
In “The Person Behind the Data,” a survey of 5,000+ consumers across the US and UK, we asked people what data practices impact their purchase intent. Telecoms should prioritize collecting only an essential amount data, relative to a specific purpose.
With access to new data-enabled services possible through 5G, telecom companies must avoid the temptation of “blind data grabs” and instead be responsible stewards of customer data, which will drive longer term customer loyalty.
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