Comply with every law
Automated, no-code compliance with every data and AI law so digital media brands can grow without rewiring privacy for each new jurisdiction.
Simplified privacy compliance for digital media brands
Your customer data is the lifeblood of your business. Get privacy tech that supports the brand experience.
Fall 2026 Leader
Rated 4.6/5 on G2
170+ verified reviews from privacy, security, and marketing teams.
Read Customer StoriesDigital media brands use Ketch for easy, responsive privacy compliance across publishing and streaming
Top rated consent management platform based on 170+ reviews on G2.
- Digital media brands
- Publishers
- Streaming services
Overview
Ketch for digital media brands
Digital media brands use Ketch for sustainable privacy compliance that supports the subscriber experience and advertiser relationships.
Design consent experiences for every property
Readers and viewers meet your brand across sites, apps, and streaming properties, and each one needs a consent experience that looks like it belongs there. Ketch Privacy Experiences provides 400+ no-code customization options for banners, modals, and preference centers, so every property presents choices in your brand's voice without an engineering ticket.
Activate audience data for campaigns
Audience consent data earns its keep when it reaches the systems that run your campaigns. Ketch integrates with CRMs, CDPs, and marketing automation platforms, attaching current permissions to audience profiles so activation, retargeting, and subscriber campaigns run on data you're allowed to use.
Extend consent to the living room
Viewers expect the same privacy choices on their TV that they get on your site, and native CTV builds are slow to ship and expensive to keep current across platforms. Ketch supports a QR code consent implementation for CTV that captures choices without maintaining SDKs across every app store, and unifies those choices across web and mobile so that one viewer holds one record.
Sync opt-outs across devices
An opt-out captured on the website that never reaches the app or the ad stack is the failure pattern regulators keep finding. Ketch Identity Management links identities across browsers, devices, and platforms so a choice made anywhere is enforced everywhere your audience shows up.
Manage subscriber preferences
Subscriber businesses run on communication preferences, and scattered opt-in records turn every send into a compliance question. Ketch Marketing Preference Management gives readers one place to manage newsletters, notifications, and channels, links their choices across devices and subscriber IDs, and syncs the result to Salesforce, Segment, and Braze.
Automate privacy rights requests
Audience rights requests touch the CMS, the subscription platform, the CRM, and the ad stack, and manual fulfillment does not scale with audience size. Ketch Rights Management automates intake, identity verification, and fulfillment across those systems with a drag-and-drop workflow designer, the same workflow builder TIME used to redesign how it handles DSRs.
Protect younger audiences
Children’s content carries its own consent obligations, and recent enforcement has centered on how media companies handle young viewers’ profiles and video data. Ketch dynamic consent controls adapt experiences by age signal and jurisdiction, including purpose-specific video consent, so your properties serve compliant experiences without separate builds per market.
Scan your properties
Publisher pages are among the most tag-dense on the internet, and Ketch research found 40% of trackers ignore consumer opt-outs. Data Sentry analyzes actual data packets leaving your site, flags unauthorized collection and sharing, and gives your team the evidence before plaintiffs’ firms or regulators assemble it for you.
Run continuous gap analysis
Media companies answer to IAB TCF, GPP, Global Privacy Control, and children's privacy rules at once, and configurations drift as properties multiply. The Ketch Agent Network continuously compares what regulations require, what your policies say, and what your properties actually do, then queues the gaps with citations and remediation steps your team can assign and approve.
Report on enforcement
Media compliance teams juggle IAB TCF, GPP, Global Privacy Control, and a growing list of state signals, and each one needs proof of enforcement, not just capture. The Privacy 360 Analytics suite reports on how consent and opt-out signals perform across your properties, providing privacy and revenue teams with a single, audit-ready view.
Case study
Why TIME chose Ketch for their privacy program
The Ketch privacy request workflow builder did more than streamline our processes — it enabled us to fundamentally redesign how we handle DSRs. With unparalleled options for task routing, system integration, and automation, Ketch presents us an opportunity to modernize our Privacy Program.
- Years of building reader trust
- 100+Years of building reader trust
- DSR workflow builder
- CustomDSR workflow builder
Consumer research
Ketch is built with digital media brands in mind
Digital media brands use Ketch to create privacy-focused experiences that mobilize responsibly gathered data to drive deeper customer engagement and top-line growth.
Data minimization is the largest driver of purchase intent for telecom companies
In “The Person Behind the Data,” a survey of 5,000+ consumers across the US and the UK, we asked people which data practices affect their purchase intent. Telecoms should prioritize collecting only the essential amount of data for a specific purpose. With access to new data-enabled services possible through 5G, telecom companies must avoid the temptation of “blind data grabs” and instead be responsible stewards of customer data, thereby driving longer-term customer loyalty.
Telecoms need to be thoughtful about their data retention policies, the second largest driver of purchase intent
“The Person Behind the Data” found the second-largest driver of purchase intent to be retention policy: storing customer data for an appropriate period of time rather than indefinitely. Sunsetting and end-of-lifeing low-utility organizational data reduces organizational risk and builds customer trust. Start with highly sensitive data that provides little value beyond its initial purpose, such as passport and driver’s license numbers captured for new customer identity verification.
Brands that win will understand the difference between data collection and data usage, creating a strategy for each
To comply with modern privacy regulations (like CCPA/CPRA in California), collecting consent preferences from your customers is only half of the consent and preference management equation. The second half is enforcing those preferences. Are you reflecting people’s privacy choices across your data systems and apps, ensuring their preferences are respected everywhere? Smart companies will stop making hollow customer promises, and shift to creating collection and usage strategies that respect people’s choices everywhere.
Related reading
Expert insights for communications and media
Privacy for media and telecoms FAQs
Permission audiences without breaking the experience
See how publishers and media brands sync consent across properties, ads, and subscriptions.
Get Started Free
Get started in less than 5 min