What are marketing preferences?

Marketing preferences refer to the choices individuals make about how they want to receive marketing communications from a company. This can include options like email, SMS, or postal mail, as well as the type of content they wish to receive, such as promotions, updates, or newsletters.

What is preference management?

Preference management is the process of collecting, storing, and honoring customer choices regarding how they want to receive communications and what types of content they prefer. It ensures organizations comply with privacy regulations and enhances customer experience by tailoring interactions to individual preferences.

What is the difference between consent management and preference management?

Consent management refers to obtaining and managing individuals' permission to collect, store, and use their personal data, typically for legal compliance. Preference management, on the other hand, focuses on capturing and honoring individuals' choices on how and what type of communications they receive. Both enhance user privacy and experience but serve distinct purposes.

Programmatic Privacy

Marketing Preference Management

Capture marketing and communication preferences

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Support your digital customer experience with easy-to-use, on-brand preference selection.

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Preference Management

Marketing preference center interface example

A new approach to preference management

Leading brands understand that building trust with people begins with respecting their data dignity. In today’s data-driven, privacy-first world, choice and control matter more than ever to develop trusted relationships with customers, employees and partners.

Brands with responsible data practices give people always-on control over data they share, how their data is used, and how they’d like to hear from you.

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Unify marketing and privacy preferences

Unify unsubscribe options across channels

John Dombrowski, Associate General Counsel for Compliance and IP, The RealReal

“Thank you for making software that lawyers can use. I can make adjustments quickly and confidently within Ketch without needing to speak code.”

John Dombrowski,
Associate General Counsel for Compliance and IP, The RealReal

Tyler Rosengren,Head of Marketing, Kodiak Robotics

“I love how easy it is to customize privacy notices for our brand voice and add new tags for our marketing campaigns. If you need a privacy solution that works seamlessly with your marketing activity, Ketch is the answer.”

Tyler Rosengren,
Head of Marketing, Kodiak Robotics

Ken Day, Senior Product Designer, Multiverse

“Ketch has the best customer support, ever. Their CX and engineering teams are fast, proactive, and communicative. They are serious about listening to customer feedback and translating it to product enhancements.”

Ken Day,
Senior Product Designer, Multiverse