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Marketing Preference Management

Capture marketing and communication preferences

Ketch has a 4.6/5 star rating on G2
Based on 90+ reviews on
Support your digital customer experience with easy-to-use, on-brand preference selection.
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Preference Management
Marketing preference center interface example
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A new approach to preference management

Leading brands understand that building trust with people begins with respecting their data dignity. In today’s data-driven, privacy-first world, choice and control matter more than ever to develop trusted relationships with customers, employees and partners.
Brands with responsible data practices give people always-on control over data they share, how their data is used, and how they’d like to hear from you.
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Unify marketing and privacy preferences

On-brand preference center design

From plug-and-play options to completely headless design, create a customer-facing preference center that aligns with your brand look and feel.

Unify unsubscribe options across channels

One-stop shop for marketing preferences as well as privacy choices across all platforms and communication channels. This unified view makes it easy for consumers to orchestrate their choices and be informed about which preferences they are opting in and out of.

Global, enterprise-wide deployment

Support preference portals across multiple lines of business and geographies, with enterprise-ready with features such as single sign-on and role-based access controls.
On-brand preference center design
Unify unsubscribe options across channels
Global, enterprise-wide deployment
Ketch has a 4.6/5 star rating on G2
“Thank you for making software that lawyers can use. I can make adjustments quickly and confidently within Ketch without needing to speak code.”
John DombrowskiAssociate General Counsel for Compliance and IP, The RealReal
Ketch has a 4.6/5 star rating on G2
“I love how easy it is to customize privacy notices for our brand voice and add new tags for our marketing campaigns. If you need a privacy solution that works seamlessly with your marketing activity, Ketch is the answer.”
Tyler RosengrenHead of Marketing, Kodiak Robotics
Ketch has a 4.6/5 star rating on G2
“Ketch has the best customer support, ever. Their CX and engineering teams are fast, proactive, and communicative. They are serious about listening to customer feedback and translating it to product enhancements.”
Ken DayLead Product Designer, Multiverse

Customer-centric communication controls

Granular communication choice selection

Empower customers with precise control over how and when they hear from you. Ketch offers granular communication choices across various channels (SMS, email), content types (promo, news), and frequency (weekly, daily), ensuring preferences are tailored to individual needs.

Seamless authentication and identity recognition

Simplify the user experience with seamless identity recognition. From email marketing to website preference center, Ketch uses sophisticated identity management to eliminate login and authentication friction for your consumer.

Clear, centralized global unsubscribe options

Say goodbye to unsubscribe chaos. Ketch provides a single, user-friendly hub for global unsubscribe options from privacy to marketing communications. Users have full control to manage preferences and sharing in one place.
Granular communication choice selection
Seamless authentication and identity recognition
Clear, centralized global unsubscribe options
Ketch is simple,
automated and cost effective
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Inform audiences with customer preference data

Connect preferences to your marketing data stack

Connect marketing and privacy choices to your data systems and applications, including service providers and third parties. Use data with confidence, with an always-on understanding of what you can do with data,
synced with people’s notice and consent choices.

No-code integration with internal and external data systems

No professional services are required to deploy Ketch integrations. The Ketch Integration Library includes 100s of pre-built integrations to popular martech systems and apps. All integrations can be configured with no-code steps.

Open developer tooling (APIs, webhooks) for custom use cases

For developers and engineers, Ketch offers open APIs and webhooks to support unique marketing communications scenarios. Whether you’re building custom workflows or syncing with niche systems, our developer tools have you covered.
Connect preferences to your marketing data stack
No-code integration with internal and external data systems
Powerful workflow builder for comprehensive APIs and webhooks integrations

Marketing preferences seamlessly integrates with these tools in a single modular platform:

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Marketing preference management FAQs

What are marketing preferences?

Marketing preferences refer to the choices individuals make about how they want to receive marketing communications from a company. This can include options like email, SMS, or postal mail, as well as the type of content they wish to receive, such as promotions, updates, or newsletters.

What is preference management?

What is the difference between consent management and preference management?

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