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Programmatic Privacy
Marketing preference management

Capture marketing and communication preferences

Support your digital customer experience with easy-to-use, on-brand preference selection.

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A new approach to preference management
Leading brands understand that building trust with people begins with respecting their data dignity. In today’s data-driven, privacy-first world, choice and control matter more than ever to develop trusted relationships with customers, employees and partners.
Brands with responsible data practices give people always-on control over data they share, how their data is used, and how they’d like to hear from you.

Ketch marketing preference management: build trust with your customers and grow with data

01
Customized experiences for your customer and brand
Deliver just-in-time, pitch-perfect preference experiences, with custom styling  to match your brand voice
02
Multi-channel experiences
Ketch native identity infrastructure recognizes people across devices and channels, streamlining people’s choices across channels
03
Global, enterprise-wide deployment
Support preference portals across multiple lines of business and geographies with enterprise-ready features like single sign-on, role-based access controls, and integration with your existing data and privacy management tools

Product features

Ketch Marketing Preference Management powers your business to collect data responsibly, and enables essential customer relationship activities:
Responsible capture of first party data
Collect zero party and first party data, from purchase intentions to personal context.

Enable your marketing and digital teams with fully permissioned data sets to power personalization with confidence.
Give customers complete control over communication preferences
Channels: Customization, opt-in, and opt-out options across every channel including phone, email, SMS, and physical mail.

Types: Whether transactional, promotional, or another customized category specific your brand, give people the ability to customize the content they receive from you.
Enforce customer preferences across your entire data ecosystem
Ketch connects marketing and privacy choices to your data systems and applications, including service providers and third parties.

Deliver a unified customer experience and single source of truth for all customer preferences, across marketing, communications and privacy choices.

Use data with confidence, with an always-on understanding of what you can do with data, synced with people’s notice and consent choices.
“I love how easy it is to customize privacy notices for our brand voice and add new tags for our marketing campaigns. If you need a privacy solution that works seamlessly with your marketing activity, Ketch is the answer.”
Tyler Rosengren,
Head of Marketing at Kodiak Robotics
Read Case Study

Reads and events

View More
Case Study
Prestige Consumer Health deploys Ketch flexible privacy tech
Colleen Barry
2 min read
Marketing
3 reasons to give marketing a voice in your privacy program
Jonathan Joseph
4 min read
On-demand webinar
Rethinking the marketing tech stack for data privacy
Jonathan Joseph, Frederick Stanichev
60 min watch

Get started with Ketch

Simplifying your privacy program has never been easier. Begin your journey to simplified privacy operations and granular data control across the enterprise.
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