The data permissioning company

Data is the fuel of modern business—but most of it is dirty. 40% of trackers ignore consumer opt-outs. Unpermissioned data seeps into your analytics dashboards, personalization engines, CRMs, and databases. Dirty data is already coursing through the systems that power your business.

Imagine a business where every piece of data is certified and defensible. Where instead of wondering what data can be used, you know.

This is the future. Not scrambling to minimize the damage of dirty data, but building confidently on permissioned data as a foundation for growth.

The Ketch Data Permissioning Platform is the operational layer between policy and practice. It enables businesses to operationalize policy, enforce permissions, and control how data is used: at the moment of collection, at the point of processing, and throughout the AI lifecycle.