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AI governance

Consent. Context. Control.

Ketch has a 4.6/5 star rating on G2
Based on 140+ reviews on
AI governance comes down to three things: policy, visibility, enforcement. Most companies have the first. Almost nobody has the third. Ketch AI Governance delivers all three anchored by AI Sentry, the backbone that intercepts prompts, detects PII, and blocks data leakage in real time.
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Permissioned data isn't a privacy feature. It's the precondition for AI.

Ketch's mission is to make sure the data flowing through your organization  into customer applications, analytics pipelines, and AI models  is permissioned, governed, and accountable at every step. There wasn’t a solution for this in the market. So we built it.

Your AI stack has a data problem. Your existing tools can't fix it.

Privacy tools log consent. Data catalogs map what exists. ML Ops monitors models. None of them connect human privacy choices to live AI data flows. That's the gap Ketch closes.
THE PROBLEM

AI's "dirty data" problem is real, and it's expensive

Unpermissioned data flows into core applications and AI models every day without consent context, purpose limitation, or accountability. When the issue surfaces, the cost isn't just legal. Models get retrained. Datasets get rebuilt. Quarters get lost.
THE GAP

Existing tools weren't designed for this job

Privacy tools log consent. Data catalogs map what exists. ML Ops monitors models. None of them connect human privacy choices to the live data flows your AI initiatives depend on. The permissioning engine doesn't exist in your stack yet.
THE SOLUTION

One operational layer between policy and practice.

A system that captures consent, governs how data is used, enforces those rules at the data layer, and audits every decision  across your frontend, your backend, and every AI surface in between. That's what AI governance has to be.

Real AI governance runs on three layers, not documents.

Companies have AI governance frameworks,  policies, assessments, vendor reviews. That's documentation,  not enforcement. Regulators are shifting toward a different question: Can you prove how data is used, and can you control it in real time? Ketch addresses that question with three layers.

1. Consent orchestration for AI

2. Agent-based discovery

3. AI Sentry—the enforcement engine

Control what data can be used by AI systems. Govern where it flows. Govern how it's retained. If consent isn't connected to AI processing, it's not governance, it's paperwork.
More About Ketch Agent Network
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A screenshot of Ketch's capability to control what data categories are used in what systems
Most teams think they have a data map. It's outdated the moment it's created. Instead of chasing teams once a year to update a ROPA, Ketch agents continuously map what's actually happening across your systems, including every AI tool.
More About Ketch Agent Network
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A screenshot of Ketch's automated data discovery capability
AI Sentry sits directly inside your AI applications. Intercepts prompts before they hit the LLM. Detects personal data leakage. Blocks or redacts PII before it reaches AI systems. Real-time enforcement at the point of use.
More About Ketch Agent Network
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A diagram of ketch's ai sentry, that intercepts and classifies prompts for PPI and sensitive information

Don't just see it. Filter it. Block it. Redact it.

Visibility is where AI governance starts. Enforcement is where it has to end. AI Sentry can do more than detect risky data flows, it can stop them, redact sensitive fields in flight, and shape what leaves your environment in real time.

Stop the data that shouldn't move

Sensitive PII in a DSR response. Health attributes leaving your domain to an ad partner. SSNs in a sales agent's prompt. Personalization models reaching for cohorts that didn't opt in. AI Sentry inspects every prompt, response, and outbound transfer and redacts, blocks, or scopes the data in flight. Real-time enforcement at the packet level, not the policy level.

Author privacy policy once, run it everywhere

Define your rules once "no health data to non-HIPAA vendors," "no PII without consent," "marketing models can never see what only support is permitted to see" and AI Sentry applies them automatically across every model, every agent, and every inference call. The policy lives in the system, not in a binder. When the policy changes, every surface enforces the new version the same instant.

Prove it, every time, automatically

Every blocked prompt, every redacted field, every allowed query  logged with full context. Who, what, when, why, and the policy that applied. The logs are designed to answer the questions regulators are starting to ask: can you prove how data is used, and can you control it in real time? Audit-ready isn't a configuration option. It's the default state.

Consent management seamlessly integrates with these tools in a single modular platform:

Platform Overview
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AI Governance FAQs

What is Ketch AI Governance?

Ketch AI Governance is the operational layer between your privacy policy and your AI stack. It addresses AI governance at three layers: consent orchestration that controls what data can be used by AI systems, agent-based discovery that continuously maps what’s actually happening across your systems, and AI Sentry,  the real-time enforcement engine that intercepts prompts before they reach your LLMs.
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Most AI governance programs today consist of policies, assessments, and vendor reviews. That’s documentation. Ketch AI Governance is the system that actually enforces it.

What is AI Sentry, and how is it different from the rest of AI Governance?

AI Sentry is the third layer of Ketch AI Governance the enforcement engine. It sits directly inside your AI applications, between the user’s prompt and the model. Every prompt is inspected before it reaches the LLM. AI Sentry detects personal data, checks the consent record, applies your enterprise policies, and blocks or redacts PII before it ever reaches the model.
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Layers 1 and 2, consent orchestration and agent-based discovery give you control over what data should be used by AI. AI Sentry is what enforces that control in real time, at the point of use. It’s the layer most companies don’t have today.

How does AI Sentry handle PII detection and redaction?

What’s the “dirty data” problem, and how does Ketch address it?

What does AI Sentry log, and is it audit-ready by default?

confident AI innovation starts with permissioned data. with Ketch.

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