🆕  2025 U.S. State Privacy Laws: what you need to know

The data permissioning platform

Streamline your privacy ops and activate responsibly gathered data for growth with our comprehensive product suite for permissioning, privacy, and consent.
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The Ketch Data Permissioning Platform helps brands collect and activate permissioned data for growth.

With a connected set of apps, infrastructure, and APIs, Ketch simplifies privacy ops and ensures a responsible foundation for data and AI-driven initiatives.
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01

Sustainable regulatory compliance

Hitting a moving target is our specialty. Use purpose-built tech to comply with every regulation, now and in the future.
02

Seamless consumer experiences

Respect privacy choices and preferences with on-brand interactions. Increase first-party data capture and build trust.
03

Permissioned data to fuel growth

Activate audiences, inform AI initiatives, and preserve revenue with responsibly-gathered data.

Programmatic solutions to your privacy challenges.

Minimize risk, cut costs, and optimize data utility.

Consent Management

DSR Automation

Data Mapping

Risk Assessment

Marketing Preference Management

A screenshot of Ketch's data privacy management software solution
Collect and enforce consumer privacy preferences across websites, apps, devices, and business data systems.
More About Consent Management
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  • Adaptive compliance with every data law
  • Customizable banners and experiences
  • Modern, lightweight tag infrastructure
  • APIs to connect consent to your data systems
data subject request example on Ketch's privacy management software
Replace manual ticketing with automated workflows and pre-built API integrations.
More About DSR Automation
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  • Drag-and-drop DSR workflow builder
  • Buildable, as-you-need-it automation
  • APIs and webhooks to connect data systems
  • Reporting and queue intelligence
  • Support for Apple in-app account deletion
data discovery feature of privacy management software Ketch
Map your personal data footprint with fast, AI-powered system discovery.
More About Data Mapping
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  • Eliminate static spreadsheets for software
  • AI-powered discovery provides fast insights
  • Real-time data mapping for ROPA creation
  • Granular data visibility down to individual cells
example of real time data insights from Ketch's privacy management software tools
Assessments are tedious. Make them easier with real-time data insights and collaboration tools.
More About Risk Assessments
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  • Customizable templates for DPIAs, PIAs, and TIAs
  • Natively integrated with data mapping software to pre-populate system data
  • In-platform collaboration tools for enrolling departmental stakeholders
example of Ketch's consent management platform
Improve first party data capture with an on-brand preference center.
More About Preference Management
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  • Responsible capture of first party data
  • Give customers complete control over communication preferences
  • Enforce customer preferences across your entire data ecosystem
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Data and AI Governance for your AI initiatives.

Inform models with privacy-safe personal and proprietary data.

AI Model Governance

Permissioning engine for respolsible AI

Gen AI Shield

AI Model Governance example on Ketch's privacy management software
A system of record for your AI initiatives.
AI Model Governance
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As Generative AI interest and usage skyrockets, so does risk to the business. Ketch AI Model Governance is your system of record for AI initiatives. Understand and manage your AI footprint, while refining and fine tuning each model to maximize value.
Permissioning engine for AI feature of privacy management software Ketch
Unlock the value and velocity of your responsible AI initiatives.
Permissioning engine for AI
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AI initiatives are dead-on-arrival if access to personal data is hampered by privacy and compliance gaps. Ketch Privacy for AI ensures only privacy-safe, permissioned data enters AI models. Feed your AI models with consented, responsibly-gathered data.
A screenshot of Ketch's data privacy management software solution
Protect and fortify business confidential data in GenAI workflows.
Gen AI Shield
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Businesses deserve data dignity, too. Ketch Enterprise Data Fortification™ helps you protect business confidential data from inadvertent misuse and access. Enable your teams to safely leverage data for use in AI initiatives.

Ketch was designed with marketers, engineers and legal teams in mind

Effective privacy management requires collaboration across teams and stakeholders. Ketch is built by engineers, marketers, and legal teams for engineers, marketers and legal teams. Offload repetitive privacy program operational tasks to focus on what matters: your company’s success.
For marketers

Improve audience quality and personalization efforts with permissioned data

With Colleen Barry,
Head of Marketing at Ketch
Portrait of Colleen Barry, Head of Marketing at Ketch
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For legal teams

Minimize enforcement risks and streamline privacy ops with time-saving tech

With Alysa Hutnik,
Partner at Kelley Drye
Portrait of Alysa Hutnik, Partner at Kelley Drye
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For engineers

Operationalize privacy at scale with purpose-built APIs and automation

With Vivek Vaidya,
Co-founder and CTO at Ketch
Portrait of Vivek Vaidya, Co-founder and CTO at Ketch
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Ketch APIs automate consent and rights signals to your internal and external data systems

Our Integrations
John Dombrowski, Associate General Counsel for Compliance and IP, The RealReal
The Real Real logo
“Thank you for making software that lawyers can use. I can make adjustments quickly and confidently within Ketch without needing to speak code.”
John Dombrowski,
Associate General Counsel for Compliance and IP, The RealReal
Tyler Rosengren,Head of Marketing, Kodiak Robotics
Logo of Kodiak
“I love how easy it is to customize privacy notices for our brand voice and add new tags for our marketing campaigns. If you need a privacy solution that works seamlessly with your marketing activity, Ketch is the answer.”
Tyler Rosengren,
Head of Marketing, Kodiak Robotics
Ken Day, Senior Product Designer, Multiverse
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“Ketch has the best customer support, ever. Their CX and engineering teams are fast, proactive, and communicative. They are serious about listening to customer feedback and translating it to product enhancements.”
Ken Day,
Senior Product Designer, Multiverse

Industry insights to help you enhance your privacy program

For retail & ecommerce

For tech companies

For financial companies

For communications & media

On-demand webinar

Shaking up data privacy in retail

Data privacy in retail trends, challenges and best practices, from balancing personalization with privacy, to collecting first-party data, to optimizing your marketing tech stack.
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The latest in privacy

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Regulations, Top Articles
7 min read

Wiretapping laws in the digital era: how to protect your brand

Learn how modern wiretapping laws affect website tracking and what steps your brand needs to take to stay compliant, avoid lawsuits, and respect customer choice.

By
Colleen Barry
Consent management, Top Articles
6 min read

Consent Management: Tips & Best Practices for Your Business

Everything your business needs to know about consent management, why it matters and how to implement it effectively to avoid penalties.

By
Jonathan Joseph
Privacy Tech, Consent Management, Top Articles
5 min read

How to master website trackers, tags, and cookies for privacy compliance

Master tag, tracker, and cookie management to boost privacy compliance and user trust. Learn key best practices for proactive governance.

By
Kimber Robbins

Ready to simplify your privacy compliance? Get started.

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