Unify privacy compliance across GPP, GPC, TCF, and Consent Mode v2

Modern privacy programs must account for multiple frameworks — each serving different purposes, but often used together across browsers, ad platforms, and regions. From the IAB's Global Privacy Platform (GPP) to browser-based signals like GPC, businesses today must comply with a growing number of privacy frameworks across regions, platforms, and regulators.

Ketch helps unify and automate compliance with the most critical frameworks powering global privacy today: Global Privacy Platform (GPP), Global Privacy Control (GPC), Google Consent Mode (v2), and the IAB Transparency and Consent Framework (TCF).

The IAB's Global Privacy Platform (GPP) standardizes how privacy signals are sent between a website or app and the ad ecosystem. It's built to support jurisdiction-specific privacy laws and policies — including U.S. state regulations and Europe's GDPR. GPP allows consent signals to be passed downstream to advertisers, publishers, and ad tech vendors so user choices are honored in the programmatic supply chain. With Ketch: seamless signal translation to a GPP string, backward compatibility with legacy IAB frameworks, and no-code orchestration across your tech stack.

Global Privacy Control (GPC) is a browser-based signal that lets users opt out of data tracking and selling across websites. It's supported under laws like the CCPA/CPRA and is increasingly recognized by regulators. GPC provides a universal, frictionless way for consumers to express their privacy preferences without clicking through banners, and requires businesses to enforce those choices. With Ketch: automatic detection of browser-based GPC signals, cross-system enforcement of opt-out requests, and transparent audit trails for regulatory reporting.

Google Consent Mode enables websites to adjust how Google tags (e.g. Analytics, Ads) behave based on the user's consent status. Version 2 adds requirements for ad personalization and data sharing with Google. Compliance with Consent Mode v2 is required for advertisers in the EEA and UK who use Google Ads, and it's essential for maintaining accurate measurement while respecting privacy. Ketch is a certified Google CMP partner, with real-time sync of consent decisions with Google tags, compatibility with GPP and CMP frameworks, and data minimization for privacy and performance.

The IAB TCF is a standardized protocol that enables publishers and ad tech vendors to collect and share user consent data under the GDPR and ePrivacy Directive. TCF ensures transparency and a legal basis for data processing in the EU advertising ecosystem — particularly for cookies, tracking pixels, and real-time bidding environments. With Ketch: built-in support for IAB TCF v2.2, dynamic consent string generation and transmission, and granular control over vendors, purposes, and legal bases.

Whether you're a media publisher, global retailer, or B2B software platform, your privacy program needs to work across jurisdictions and systems. With Ketch, you can honor GPC and GPP signals automatically, stay current with evolving frameworks like Consent Mode v2 and TCF v2.2, and configure once and scale everywhere — no coding required.

Take the Tour of GPP on this page, run the free Privacy Health Check, or sign up for Ketch Free. When you are ready, book a demo to see Ketch unify compliance across browsers, ecosystems, and regulations.