🆕  2025 U.S. State Privacy Laws: what you need to know
Use cases
IAB Global Privacy Platform

Global Privacy Platform (GPP) compliance

Seamless compatibility with legacy systems and future privacy frameworks makes your GPP compliance effortless.
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Take a Tour of GPP Compliance
Consent Management Platform interface example

Navigating the complexity of the Global Privacy Platform (GPP)

The advertising industry faces increasing regulatory complexity, with global privacy laws requiring streamlined communication of consent signals. Enter IAB’s Global Privacy Platform (GPP)—a protocol designed to help businesses navigate evolving privacy regulations. But transitioning to this unified framework can be a challenge, especially when managing multiple privacy signals across different regions.
Ketch makes GPP compliance effortless by automating the transmission of consent choices across jurisdictions, ensuring seamless compatibility with legacy systems and future privacy frameworks.

Ketch IAB GPP compliance
Automated consent orchestration, from start to finish

01

Seamless consent signal management

Ketch automates the transmission of GPP consent signals, enabling smooth communication across ad tech partners, publishers, and platforms. No need to worry about outdated or incompatible signals.
02

Backward compatibility with legacy privacy frameworks

Still working with older IAB privacy strings? Ketch ensures backward compatibility, acting as a bridge between old protocols and the new GPP framework—making the transition painless for you and your partners.
03

Respect people’s privacy choices across data systems

The GPP is a good start to privacy compliance, but you need to connect consent signals to your data systems and apps for a complete consent management strategy. Use Ketch integrations to complete the job.

GPP Compliance in action: Drawing from media & publishers expertise

Watch Vivek Vaidya, CTO and co-founder at Ketch as he discusses our expertise with the media & publishers industry and how it relates to IAB frameworks like the Global Privacy Platform.
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Product features

Translate consent signals to GPP string

Ketch connects consumer consent signals to the GPP string, ensuring that your adtech ecosystem partners will be able recognize and respect consumer consent signals on your behalf.

Recognize old and new IAB strings

Ketch acts as the translating layer between legacy IAB privacy strings and the new GPP string, ensuring compatibility across systems and preventing data compliance issues, whether you're working with older frameworks or the latest protocols.

No-code integrations with your systems and apps

Seamlessly connect people’s consent choices with your existing tech stack. Whether it’s your CRM, marketing tools, or other data systems, Ketch ensures privacy preferences requests are enforced across every relevant platform without the need for manual intervention.
No-code, customizable templates for GDPR, CCPA, and more
Identity recognition across devices, channels, and platforms
Comprehensive cookie/tag scanning and categorization

The latest about GPP and its role in privacy compliance

The Global Privacy Platform (GPP) is one example of how the IAB supports brands and publishers in compliance with global privacy laws. Want to learn more about the GPP and the IAB’s role? Check out our in-depth look at GPP’s role in privacy compliance.
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