🆕 Progressive Consent: your smarter, more engaging approach to data permissions
Use cases
Context-aware consent experiences

Progressive
consent

Embed privacy choices directly into user journeys, increasing consumer engagement and first-party data collection.
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website tracker scanning
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Rethinking consent: from friction to engagement

For too long, traditional consent mechanisms—cookie banners, privacy policies, and pop-ups—have disrupted user experiences, leading to blind acceptance or avoidance.

This outdated model limits meaningful consumer interactions and first-party data collection.
Ketch Progressive Consent redefines the consent experience by seamlessly integrating permission requests into digital journeys, allowing brands to enhance consumer trust, increase opt-ins, and build valuable first-party data assets without disrupting engagement.
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Read more:
Goodbye, clunky cookie banners—hello, Ketch Progressive Consent

Progressive consent is the future of data permissioning

01

Better user engagement through intuitive privacy experiences

Consumers are more likely to engage when they understand and control how their data is used. Progressive Consent ensures clear, transparent permission requests that seamlessly integrate into user interactions—eliminating confusion and fostering trust in every digital touchpoint.
02

Boost opt-ins with well-timed permissions

Timing matters when it comes to consent. By presenting predictive and contextual permission requests at optimal moments in the user journey, businesses can significantly increase engagement and opt-in rates while complementing the user experience.
03

Achieve compliance without sacrificing experience

Navigating complex privacy regulations shouldn’t come at the expense of user experience. Progressive Consent automates compliance across jurisdictions, ensuring businesses honor user preferences while minimizing friction and maintaining seamless interactions.

Smarter consent for better data

Empower your teams to build transparent, engaging consent experiences that drive higher-quality data for AI, personalization, and marketing—all supported by enterprise-grade infrastructure for seamless performance and integrations.
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Product features

Predictive & contextual consent

Leverage real-time user behavior and engagement signals to present consent requests at optimal moments. Rather than disrupting experiences with immediate pop-ups, permissions are surfaced when users are most likely to engage, increasing opt-in rates while maintaining seamless navigation.

Customizable user journeys

No two audiences interact with digital experiences the same way. Ketch Progressive Consent enables brands to tailor consent flows based on user demographics, location, and specific data purposes. Whether adjusting permission prompts for a mobile app versus a website or aligning with regional privacy laws, businesses can design highly relevant, localized experiences that maximize engagement and compliance.

Incentive-based experiences

Users are more likely to share data when they understand its value exchange. Ketch allows brands to embed incentives into consent experiences, such as offering discounts, premium content access, or personalized recommendations in return for permissioned data collection. This transparent approach fosters trust while driving higher opt-in rates.

A/B testing & optimization

Optimizing consent flows is critical to balancing compliance and engagement. Ketch enables multivariate testing to assess different consent formats, messaging, and timing, allowing businesses to continuously refine their strategies. With dynamic experience adjustments, brands can maximize opt-ins while ensuring regulatory adherence.

Scalable infrastructure with unified identity management

Ketch Progressive Consent is built on a performance-optimized infrastructure that ensures lightweight, fast-loading implementation across websites, mobile apps, and connected devices. It seamlessly integrates with marketing platforms, data warehouses, and third-party applications, ensuring that consent preferences are automatically enforced across the entire data ecosystem. Additionally, its connected identity framework unifies consent signals across various identifiers—including email, pseudonymous keys, and device IDs—ensuring consistent, cross-platform enforcement of user permissions.
No-code, customizable consent management solution for GDPR, CCPA, and more
cookie consent management with Identity recognition across devices, channels, and platforms
CMP with comprehensive cookie/tag scanning and categorization
CMP with no impact on web performance
CMP with no impact on web performance

The latest in consent management and more

Brands no longer have to choose between privacy compliance and customer experience. With Ketch Progressive Consent, they can achieve both, seamlessly.
View More
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Goodbye, clunky cookie banners—hello, Ketch Progressive Consent

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Build trust, engagement, and better data. Start with progressive consent.

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