Ketch launches Third Party Risk Intelligence

Data collection across your digital properties has never been more complex—or more critical to get right. Yet many businesses lack full control over what’s being collected by third-party vendors and how.

As regulatory enforcement increases and wiretapping lawsuits surge, businesses face growing legal and compliance risks. Recent trends show an uptick in class action suits targeting brands for privacy violations through tracking technologies that act as unauthorized wiretaps on digital properties. The plaintiffs' bar is aggressively pursuing cases around unlawful data collection practices—putting brands directly in the crosshairs. 

Today, we're unveiling a product that gives businesses comprehensive controls and diagnostics for improved data collection practices: Ketch Third Party Risk Intelligence. It’s the solution every business needs to fully understand and manage data collection practices—not just to avoid lawsuits, but to improve vendor visibility and optimize permissioned data flowing across the business.

What's the state of data collection online? Insights from "The State of the Internet" Report

An upcoming research report, "The State of the Internet," exposes an alarming trend in data collection mismanagement. 40% of tags and trackers fail to respect universal opt-out signals. This failure isn’t just a privacy issue—it’s a business risk, highlighting the urgent need to better data collection diagnostics and controls.

Unchecked third-party trackers can impact trust, productivity, and growth. Businesses that ignore these risks face severe consequences—not just from regulators, but from frustrated users who feel their privacy is being disregarded.

These findings make clear a major gap. Businesses lack the tools to fully control and orchestrate signals in the data collection ecosystem. And that’s because those tools haven’t existed—until now. Ketch Third Party Risk Intelligence fills this critical void.

Key capabilities of Ketch Third Party Risk Intelligence

Businesses often focus narrowly on consent management and compliance when it comes to data, but it’s crucial to take a more comprehensive view of data collection practices. Ketch Third Party Risk Intelligence isn't just a scanning tool—it gives you:

• Deep diagnostics tools to understand what data collection is occurring, but how it was originally initiated. Unmatched understanding of what's happening on your digital properties.
• Automated management tools to turn this deep understanding into action: surfacing new and inactive trackers for review, categorizing purposes of data processing, and connecting trackers to your privacy notices and consumer opt out choices.

Let’s break down the core capabilities that set this solution apart.

Comprehensive scanning across digital properties

Many businesses have no idea how much third-party data collection is happening under their noses. Whether through known partners or rogue hidden trackers, your data collection practices are likely more extensive than you realize. (Request your copy of "The State of the Internet" report for a detailed understanding of true collection practices today.) 

Ketch’s comprehensive scanning changes that. It audits all your digital properties—websites, mobile apps, even smart TVs—to identify every tracker and tag in real time. It’s not just about spotting the obvious; this scan dives deep, revealing every piece of data collection activity, so you have full control.

Better yet, you can tailor scanning frequencies and configurations based on the specific needs of your digital properties. If you’re relying on outdated methods, you’re leaving a gaping hole in your data strategy.

Deep diagnostics on tracker origins

Here’s the question: Do you know why every piece of data is being collected? Most businesses don’t. Understanding the origins and purposes of data collection is crucial to shaping a more responsible and effective data collection strategy. Without this knowledge, you’re blind to the risks—of who's setting your tags, trackers, and cookies.

Ketch’s deep diagnostics offer granular insights into where your data is coming from and why it’s being collected. Is the data linked to a direct business partner, or has an unauthorized third party attached itself through your app? This detailed knowledge is critical for ensuring that your data collection aligns with your goals and permissioned data strategy.

Stay ahead of notice and disclosure obligations

Staying compliant with modern regulations like those in Oregon requires real-time updates to your privacy notices. Ketch’s Third Party Risk Intelligence helps businesses stay on top of these changes by automatically surfacing new trackers that need to be disclosed. This ensures your privacy notices remain current, fulfilling your legal obligations. Additionally, Ketch provides proactive alerts when previously detected trackers disappear, ensuring that you maintain a clean and accurate data environment.

Automated consumer opt-out compliance (no engineering required)

Consumer trust is built on respecting their choices, especially when it comes to opting out of data collection. But keeping track of these preferences—especially across devices and platforms—can be an operational nightmare.

With Ketch’s automated consumer opt-out compliance, you don’t have to worry about the orchestration details. Once a user opts out, Ketch’s system ensures that non-consented trackers are blocked immediately, and it all happens without needing to loop in your engineering team. The system remembers user preferences across all channels, keeping their choices respected, no matter where or how they engage with your brand.

The path to responsible data collection starts with Ketch

Ketch Third Party Risk Intelligence isn’t just about privacy or compliance—it’s about mastering your business’s entire data collection ecosystem. By understanding where your data is coming from and why it’s being collected, you can ensure that every piece of data serves a purpose and is permissioned correctly.

With Ketch, you’re not just safeguarding your business from regulatory risks—you’re unlocking the power of responsibly managed data for growth. To see how your current data practices stack up, take Ketch’s free Privacy Health Check today.

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