Alan Chapell is President of Chapell & Associates, a law firm serving the interactive technology, media and advertising communities. He is outside counsel and CPO to several of the leading advertising and technology companies. Alan understands interactive marketing ecosystems. He knows the key players, their business models, and has insight into their short and long term business goals. With this knowledge, Alan advises clients on both the opportunities and pain points within a particular ecosystem. Alan also serves as Chairman of the Board for the Network Advertising Initiative (NAI).