The hospitality and travel industry runs on personal data, from reservations and loyalty programs to location sharing, payment information, and preferences. But with rising global privacy laws and guest expectations for transparency, hotels, airlines, cruise lines, OTAs, and rental platforms need a more intelligent way to manage data responsibly.
Fall 2026 Leader
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170+ verified reviews from privacy, security, and marketing teams.
Read Customer StoriesTop rated consent management platform based on 170+ reviews on G2.
Overview
Personalization is the single biggest lever in hospitality — and it lives or dies on the quality of your guest data. Ketch makes that data clean, consented, and connected. From the first cookie banner to the post-stay survey, every preference a guest gives you is captured, honored, and made activatable across every system that touches the journey. The result: more first-party data, sharper personalization, stronger loyalty and an audit trail your privacy team will actually thank you for.
Personalization only works on data you have permission to use. Ketch unifies consent and preferences across PMS, CRS, CRM, loyalty programs, and mobile apps into one permissioned guest profile. Marketing teams get a clean, permissioned audience for every campaign, every offer, every upgrade in usable data through contextual permissioning experiences.
Cookie banners are the most overlooked real estate in digital engagement. Ketch Progressive Consent turns them into a guest experience worth opting into — replacing the wall-of-text banner with progressive prompts that adapt to context, device, and journey stage. Brands using Ketch consent experiences have seen a 18% lift in opt-in rates compared to standard variants. More opt-ins = more permissioned data = more personalization headroom.
Travel data is fragmented by design — booking engines, loyalty platforms, OTA partners, on-property systems, mobile apps. Ketch Permission Vault is the server-side authoritative record of every consent, preference, and rights request a guest has ever made. When a guest opts out on the website, every downstream system honors it in real time. When a guest updates a preference in the app, marketing sees it before the next send. No silos. No stale signals. No surprise enforcement actions.
Travel brands operate across borders, languages, and partner networks — each with its own privacy obligations. Ketch adapts data practices in real time based on jurisdiction, guest age, channel, and partner contract, while automatically mapping data flows across your entire ecosystem. One framework, every property, every market — without legal review for every campaign.
A single rights request can touch the PMS, CRS, CRM, loyalty platform, and a chain of OTA partners, which is how fulfillment stretches into hours of manual work per request. Ketch DSR Automation verifies identity, routes requests across all connected systems and partners, and completes fulfillment within regulatory timelines, with a full audit trail, turning a 20-hour workflow into an automated one.
Loyalty members book on the website, check in on the app, and unsubscribe from an email, and each of those signals lives in a different system with a different identifier. Ketch Marketing Preference Management links loyalty IDs, booking profiles, hashed emails, and devices into one preference record, then syncs and pushes updates natively to Salesforce, Segment, and Braze the moment a guest changes them, so every campaign, offer, and upgrade runs on current permissions.
An audit trail is only useful if you can produce it on demand, and cross-border operations multiply the directions a request can come from. Ketch Risk Assessments & Reporting documents your data categories, purposes, systems, and partner sharing from live platform data, and the Privacy 360 Analytics suite reports on how consent and opt-out signals perform across every property, brand, and market.
Travel sites carry dense OTA, metasearch, and retargeting pixel stacks, and Ketch research found that 40% of trackers ignore consumer opt-outs. European regulators are enforcing the rules: CNIL fined the ecommerce brand SHEIN €150 million over cookie practices. Data Sentry analyzes real-time network traffic, the actual data packets leaving your site, and detects unauthorized collection across the booking funnel before regulators or plaintiffs’ firms find it first.
Every OTA agreement, franchise contract, and vendor DPA carries privacy obligations, and gaps open wherever contract terms and system configurations drift apart. The Ketch Agent Network ingests those contracts, extracts the obligations from the legal text, and runs continuous gap analysis between what your agreements require and what your properties actually do, with specific citations and assignable remediation steps.
Case study
For an international brand with complex compliance and data requirements, Ketch is the tech-driven, developer-first solution they needed.
Consumer research
Ketch gives hotels, airlines, cruise lines, and booking platforms a modern foundation for compliant, guest-centric data and consent practices.
Automate compliance with GDPR, CCPA/CPRA, state-specific rules, and international privacy regulations that affect travelers moving across borders. Ketch continuously adapts to changing requirements, removing manual effort and reducing the likelihood of costly mistakes. Your teams stay protected and audit-ready with far less operational overhead.
Guests are more likely to book — and rebook — with brands that respect their privacy. By giving travelers clear visibility into how their data is used and easy control over their preferences, you build credibility across every step of the journey. Transparent data practices turn privacy into a differentiator rather than a risk.
With clean, consented data, hospitality brands can deliver recommendations and services that truly reflect guest preferences. From tailored room upgrades to targeted loyalty offers and in-trip experiences, personalization becomes both more effective and more responsible. Ketch ensures every touchpoint aligns with privacy expectations without sacrificing guest delight.
Travel brands operate in a uniquely complex ecosystem with varying regional laws, partner networks, and operational models. Ketch provides one unified privacy framework that flexes to each property, market, and service type, from hotels to cruises to rental platforms. This consistency reduces fragmentation and ensures privacy practices scale seamlessly across your entire global footprint.
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