What is data mapping?

An example of data mapping is connecting customer data from a CRM system to a marketing platform. For instance, customer names, emails, and purchase history in the CRM are mapped to corresponding fields in the marketing platform, ensuring accurate data transfer for targeted campaigns or analysis.

What is data discovery and classification?

Data discovery and data classification are two separate processes that go hand-in-hand in business decision making and gathering insights. Data discovery involves surveying databases and file servers to locate data that could potentially contain sensitive and regulated data. Data classification, meanwhile, ensures the data discovery process runs smoothly and involves categorizing the different types of data pulled from the discovered data sources, through a predetermined set of patterns, keywords, or rules. The discovery process involves analytics, visualization, interpretation, and secure management of the information.

How do you use data discovery in your business?

Data discovery requires you to undergo a five-step process. Smart data discovery is also iterative, which allows your company or organization to continue collecting, analyzing, and developing your data discovery approach over time, based on their results and feedback from various enterprise stakeholders. Implement smart data discovery into your business and transform the way you use data and gather insights.

Who uses data discovery software to secure data?

Organizations that handle large quantities of data across a multitude of datasets would need to perform their data discovery process with the help of automated software and tools. Furthermore, businesses that need to comply with government or industry regulations such as the GDPR and CCPA use data discovery to locate and/or identify sensitive business data, personal information, customer data, or protected health information.

What do data discovery and classification tools do?

Most data discovery tools allow you to select specific business users and provide a code-free environment for data discovery, allow access to various data sources, promote visual and comprehensible data representations, provide options for sharing insights with other members of your organization, and most importantly, foster a seamless integration of data preparation and analytics. The versatility of data discovery tools make them a great option for a variety of users whether it be management, discovery experts, analysis teams, and visualization specialists.

Why choose Ketch for discovery and data security needs?

Ketch automates the arduous and complicated process of data discovery through the scanning of internal data systems, classification of data sets through machine learning, and centralization of data governance policies using no-code/low-code software and interfaces. We see to it that the products and solutions we develop get rid of smart data discovery complexity at all costs. Here at Ketch, we’re dedicated to the simplification of data control, regardless of new privacy laws or new governance mandates that require business compliance.

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Data Mapping

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A modern and scalable approach to data mapping, discovery, and intelligence

Manual surveys and spreadsheets are incomplete and immediately out-of-date. And they're not integrated with privacy software, making risk assessments, ROPAs, and PIAs difficult.

Today’s privacy landscape is complex enough. Modern privacy programs require efficient and dynamic data discovery that flexibly connects to data sets and AI models, offers centralized control, and enables privacy use cases such as data subject rights fulfillment, security controls, records of processing, and risk assessments.

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Machine-driven, inference-based data classification

John Dombrowski, Associate General Counsel for Compliance and IP, The RealReal

“Thank you for making software that lawyers can use. I can make adjustments quickly and confidently within Ketch without needing to speak code.”

John Dombrowski,
Associate General Counsel for Compliance and IP, The RealReal

Tyler Rosengren,Head of Marketing, Kodiak Robotics

“I love how easy it is to customize privacy notices for our brand voice and add new tags for our marketing campaigns. If you need a privacy solution that works seamlessly with your marketing activity, Ketch is the answer.”

Tyler Rosengren,
Head of Marketing, Kodiak Robotics

Ken Day, Senior Product Designer, Multiverse

“Ketch has the best customer support, ever. Their CX and engineering teams are fast, proactive, and communicative. They are serious about listening to customer feedback and translating it to product enhancements.”

Ken Day,
Senior Product Designer, Multiverse