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6 min read
Last updated
November 8, 2024
🆕 Partner with Ketch to redefine privacy, permissioning, and consent for the AI era
As the world of data privacy grows more complex, businesses need a reliable solution for managing user consent and compliance across multiple regions and regulations. While CookieYes is a popular tool for cookie consent, Ketch offers a robust alternative that goes beyond basic consent management to provide advanced data discovery, AI governance, and dynamic compliance enforcement.
Every day, businesses handle sensitive customer data—from online shopping preferences to health information. With increasing concerns around data privacy, it's critical for companies to establish trust by respecting user preferences for data collection, usage, and sharing. This is not just a legal requirement but also a competitive advantage.
Different regions have established regulations to protect user data. The European Union's General Data Protection Regulation (GDPR) is one of the most comprehensive frameworks, requiring websites to be transparent about data collection and give users control over their information. In the U.S., California Consumer Privacy Act (CCPA) and its amendment, the California Privacy Rights Act (CPRA), impose similar requirements.
Read more: why cookie compliamce
CookieYes is a widely-used cookie consent platform that enables businesses to display a GDPR-compliant banner and collect user consent. It provides essential features like cookie scanning, consent banners, and cookie auto-blocking. However, as data privacy needs evolve, some businesses may find CookieYes's features too limited for managing complex data and AI compliance requirements.
If you're considering a CookieYes alternative, Ketch offers a more versatile, future-proof solution. Ketch’s platform extends beyond cookie consent to encompass data discovery, automated compliance, and AI governance, making it an excellent choice for businesses that prioritize long-term data privacy.
Ketch is designed for organizations that require comprehensive data privacy management. Its features are grouped into two categories: Programmatic Privacy and Data and AI Governance, covering everything from cookie management to data subject requests (DSAR) and AI model monitoring.
Below is a comparison table of CookieYes and Ketch to help you evaluate which tool best fits your needs.
Here’s a breakdown of the capabilities offered by each platform:
With the proliferation of devices, apps, and platforms that connect people to websites, consent orchestration has become overwhelming. Tag management, data discovery and classification, and DSR fulfillment need more sophisticated tools than those that have been used traditionally.
The Ketch platform offers consent & preference management tools that are comprehensive and more advanced than traditional cookie consent manager tools. Ketch has incorporated machine learning AI technology to help your business meet current and future needs for data privacy, consent and preference management, and data discovery.
Let's first look at the traditional approach used in the CookieYes Cookie Consent Solution.
Now, let's look at the Ketch platform features that include and exceed capabilities offered by the traditional approach. Ketch features fall into two broad categories, "Programmatic Privacy" and "Data and AI Governance."
