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At Ketch, we’ve built a new generation of tools that help businesses give data control back to the consumer, wherever the data goes and however its used. In this three part series, co-founder and CEO Tom Chavez provides an in depth look at our founding principles, the key challenges businesses face in managing personal data, and how Switchbit’s Responsive Infrastructure™ is ushering in a new era of data control and consumer trust for businesses around the globe.

In our first installment, we share our founding principle—data is private property and deserves to be treated as such.