The Switchbit team is driven by a belief in two key principles. First, privacy is an essential human right that all businesses should have the ability to respect and enforce. Second, data is property. Like land and other physical property, data must be protected and controlled according to the time, terms, and conditions of its owner’s choosing.
We don’t see a zero-sum world where consumer privacy is protected and businesses lose. We believe that both consumers and businesses can prosper together. We’re determined to help businesses honor the data dignity of their customers, while also giving them the privacy and security tools that let them preserve and unlock the power of data for core operations and AI-enabled business processes.
Since our inception, we’ve been working hard to achieve the radical simplification of data privacy, which we believe is among the most critical imperatives facing our economy and our society. Undeniably, we are in the midst of the Data Rights Revolution.
As tends to be the case with revolutions, optimism and commitment are all mixed up with complexity and confusion. In our experience, most businesses want to embrace and implement a consumer-first privacy paradigm–the question is How to get there?
We are committed to building powerful-but-simple infrastructure that guides our customers through the maze of laws and regulations, while at the same time recognizing and capitalizing on the opportunities along the way–opportunities hiding in plain sight.
Of course you need to achieve compliance and get the details right. But the companies that win this revolution will be those that go beyond, by creating privacy experiences that inspire customer satisfaction and trust. We help you imagine, design, and offer those experiences.
One of the many hurdles here is that the maze isn’t static. It changes as laws are born and evolve. All the energy you spent getting prepared for CCPA and GDPR? Congratulations! Your prize is…. CPRA and LGPD!. Data privacy is a dynamic challenge. That’s why we’re always focused on giving our customers a dynamic, deploy-once-comply-everywhere solution.
In this relentless pursuit of simplicity in the face of change, we’ll be with you every step of the way. And today, we’re practicing what we preach: We’ve decided our name adds more where less will do, and do better. Today, we’re saying goodbye to “Switchbit” and introducing you to “Ketch.” Strong and simple, just like our product and our mission.
Ketch is blazing a path in the Data Rights Revolution. Join us in fighting for privacy as an essential human right, and data as property to be preserved and protected.
And if you don’t know, now you know.